NC MarketReady

N.C. MarketReady is the Cooperative Extension outreach of the Plants for Human Health Institute. Like all N.C. Cooperative Extension programs, N.C. MarketReady brings practical applications of science-based research to the people of North Carolina. Specifically, our multidisciplinary team builds partnerships and educational resources to enhance the profitability of N.C. agriculture and promote the consumption of fruits and vegetables.

N.C. Strawberry Project

N.C. Strawberry Project

The N.C. Strawberry Project is a partnership of N.C. State University at the N.C. Research Campus (including the Plants for Human Health Institute and N.C. MarketReady) and Johnson & Wales University in Charlotte. This project received support from the Golden LEAF Foundation.

Strawberry season lasts four to six weeks in North Carolina.  It begins in the coastal area in early April, in the Piedmont in late April and in the mountains in late May.

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Breeding A Better Strawberry

The N.C. Strawberry Project is a dynamic, first-of-its-kind partnership between N.C. State University at the N.C. Research Campus and Johnson & Wales University. The project represents an innovative direction in plant breeding, not only for North Carolina but nationwide. While agricultural and culinary representatives, specifically chefs, have teamed up in the past in North Carolina and other states, the partnerships have primarily centered on agritourism. This project will use valuable sensory analysis input from JWU students (the chefs-of-tomorrow), faculty chefs and other culinary professionals to glean information that the N.C. State strawberry breeding program will use to breed a better N.C. strawberry.

Breeding A Better Strawberry


strawberry Farm Locator


Get fresh N.C. strawberries while they are ripe! Use the N.C. Strawberry Association's farm locator guide.

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Watch Chef Mark Allison and The Produce Lady prepare Strawberry Shrimp Cocktail and Strawberry Sunset Slaw.

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