N.C. Strawberry Project Serves as Model for Research and Outreach Efforts

The N.C. Strawberry Project brought together N.C. State University research and extension faculty, Johnson & Wales culinary faculty, local farmers and consumers in a dynamic effort designed to grow the state’s agricultural industry and strengthen the strawberry sector by breeding a strawberry that is adapted specifically to the state’s climatic conditions and market demands.

Though a Golden LEAF Foundation grant, the project paired plant breeding research with culinary industry and consumer preferences; introduced chefs-of-tomorrow to N.C. agriculture and farmers; and increased consumer awareness and consumption of N.C. strawberries.

View more project videos that highlight Dr. Jeremy Pattison’s research and Chef Mark Allison and The Produce Lady preparing culinary dishes with strawberries.