N.C. MarketReady Offers Crisis Preparedness Training

March 17, 2010 – Noon to 5 p.m.
March 18, 2010 – 11 a.m. to 2:30 p.m.

N.C. MarketReady and the N.C. Fresh Produce Safety Task Force will offer a two-day training in crisis preparedness, March 17 and 18, at the Butler Building on the N.C. State University campus, 3210 Faucette Drive in Raleigh, N.C.

Producers, representatives of commodity associations and anyone involved in the fresh produce industry are encouraged to participate to learn how to manage a crisis in the event a food-borne illness outbreak occurs in North Carolina. The training will include real-life examples of food-borne illness outbreaks in the fresh produce industry and how they were handled. It will focus on how to work with the news media, including how to develop key messages and how to respond to tough questions. The training is designed to walk participants through a crisis management plan that they can take home and tailor for their respective businesses. Templates and other tools will be provided. View the flier.

This training will be telecast to cooperating Extension programs in California, Louisiana and Mississippi. View the multi-state flier for additional information about participating via the telecast. Participants in North Carolina are encouraged in eat lunch before attending the workshop. Food is not allowed in the training room.

The crisis prepareness workshop is being funded by N.C. Department of Agriculture & Consumer Services and the U.S. Department of Agriculture.

Seating is limited. Register by February 26, 2010 at phhi_info@ncsu.edu or 704-250-5400.

For more information, contact Leah Chester-Davis at leah_chester-davis@ncsu.edu or 704-250-5406.

March 17, 2010 Noon to 5 p.m.
March 18, 2010 11 a.m. to 2:30 p.m.
Butler Building, N.C. State University Campus
3210 Faucette Drive
Raleigh, NC 27695
919-513-3045

Directions:

From West of Raleigh (I-40 East )

Take I-40 East to Raleigh. At the I-40/Wade Avenue split, stay right for the Wade Ave. exit. At the third stoplight, turn right onto Faircloth St. Stay straight on Faircloth (which turns into Gorman St) and turn left at the third light onto Western Blvd. At the next stoplight turn left onto Varsity Drive. The Butler Communications Building will be on the right. Park in the West Lot across from building. Parking pass available at reception desk in Butler Communications Building.

From East of Raleigh (US 64 West)

Take US 64 West towards Raleigh. US 64 West will merge with East I-440 (Inner Beltline). After approximately seven miles, exit onto Gorman Street, exit 295. Turn right at the stoplight onto Gorman Street and follow it to the second traffic light. Turn right onto Avent Ferry Road. At the next stoplight, turn left onto Western Blvd. At the second light, turn right onto Varsity Drive. The Butler Communications Building will be on the right. Park in the West Lot across from building. Parking pass available at reception desk in Butler Communications Building.

NCSU Campus Map: http://www.ncsu.edu/campus_map/central.htm (Bldg.128 on the map)