NC Cooperative Extension

The N.C. Cooperative Extension Service houses a multidisciplinary group of professionals at the N.C. Research Campus as part of the Plants for Human Health Institute. Providing expertise in farm business management, communications and marketing, and fresh produce safety, these Cooperative Extension staff serve as an outreach component to complement the research conducted at PHHI.

Public Relations

Public Relations

Extension agents and growers can provide newsworthy information about an operation and its product(s) to key audiences through many avenues. This section includes resources that introduce helpful communication concepts and will assist operations in implementing valuable communication practices.

  • Agricultural Marketing Resource Center
    • The Agricultural Marketing Resource Center (AgMRC) provides a wealth of resources to help growers and Extension agents communicate effectively with their key audiences. The site also features sections on Web promotion, trade shows and promotional materials.
  • Internet Marketing for Farmers
    • One avenue of marketing that can offer significant rewards to growers is Internet marketing. The Internet allows growers and consumers direct contact as never before. This tip sheet from Washington State University provides an overview of the basics and will help operations optimize their online presence.

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