NC Cooperative Extension

The N.C. Cooperative Extension Service houses a multidisciplinary group of professionals at the N.C. Research Campus as part of the Plants for Human Health Institute. Providing expertise in farm business management, communications and marketing, and fresh produce safety, these Cooperative Extension staff serve as an outreach component to complement the research conducted at PHHI.

Marketing

Marketing

Understanding effective marketing methods is vitally important to exploring and expanding agricultural enterprises. Marketing requires not only researching a market but also developing skills in entrepreneurship. The marketing resources on this page can assist agricultural businesses in making decisions that will allow them to turn their ideas into fruitful enterprises.

Visit the Marketing Communications section for resources that help growers and Extension agents effectively work with the media, including crisis communication materials, sample news releases, fact sheet templates and more.

Direct Answers For Direct Marketing

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Understanding direct marketing methods is vitally important to growers exploring alternative enterprises. Direct marketing requires not only researching your market but also developing skills in entrepreneurship.

The information provided within includes tools to assist your clientele in making decisions that will allow them to turn their ideas into fruitful enterprises.

The Southern Sustainable Agriculture Research and Education Grant funded this resource to answer questions about direct marketing. For more information, please contact Gary Bullen or Ed Estes.

Additional Resources

Agricultural Marketing

Penn State offers a comprehensive selection of marketing resources to help growers and Extension agents build operations and customer bases. Sections include advertising, customer service, Internet sales, agritourism and more.

Cooperative Extension Directory

Cooperative Extension Offices are located in every county.

Cooperative Extension DirectoryFind Your Local Agents

The Produce Lady

A personal look at locally grown foods, healthy recipes, N.C. farmers markets, produce videos and food safety practices.

The Produce Lady

Your Business Toolkit

We share basics for your business, from identifying customers, developing a business plan, considering insurance basics to marketing.

View the Toolkit

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